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Showing posts from September, 2025

The House always wins: YouTube, TikTok, Instagram etc. as capitalism in miniature

Here's the broad picture: Videos posted by some people go viral, they make money as per the rules of, say, YouTube (you can substitute the name of any other video-hosting digital platform), depending on various terms and conditions related to advertisements, brand stores, promotions, and affiliate marketing (I won't go into the details of the various modes of earning money on platforms such as YouTube, Instagram, TikTok, etc.; the companies themselves prominently display the information, and for those interested, there are thousands of websites advising on monetization strategies) Other folks open accounts/channels and start posting videos in the hope of going viral and making a lot of money; they gradually invest in fancy setups and post more and more videos in the hope of "making it" The ratio of video uploaders who make decent income to those who make very little or nothing at all is tiny Each time the platform company fine-tunes the criteria for algorithmically pr...